New York City will provide relief for small businesses across the City seeing a reduction in revenue because of COVID-19.


Lauren Elvers Collins, Executive Director

No usage without written consent of Travis DubreuilLauren leads the BID’s marketing, security, supplemental sanitation, business development, government and community affairs, and advocacy efforts. Her goals are to continue to improve the cleanliness, safety, and appearance of the district and attract an ever-increasing number of visitors to take advantage of the multitude of goods and services the BID’s merchants have to offer. Lauren also manages the adjacent Church Avenue BID and uses this joint structure to lower costs, increase the BIDs’ combined negotiating power, and help Flatbush Avenue be an increasingly successful shopping district.

Lauren was formerly the Executive Director of the Gowanus Canal Conservancy, co-founded the Windsor Terrace Alliance, and served on Community Board 7. She created a successful food-promotion program which resulted in the opening of over six new restaurants, launched a one-day Shop Local campaign, and worked closely with elected officials and regional heads of a national pharmacy to develop a new business model to attract a large, but neglected, customer base.

Lauren earned her undergraduate degree from the CUNY BA Program, her J.D. from Fordham University School of Law, and completed Coro NY’s 2011 Neighborhood Leadership Program. She was born and raised in NYC and lives in nearby Windsor Terrace, Brooklyn.

Hope Moriki, Project Coordinator 

Hope Moriki works alongside Lauren as the BID’s Project Coordinator. Her duties include helping to manage daily operations, grant and policy administration, event coordination, and the marketing and promotion of the area as a local and citywide destination. Hope spent several years as a volunteer treasurer for two school programs, worked as a virtual event coordinator, and managed a small business coffee shop. She lives nearby on the border of Windsor Terrace/ Kensington, Brooklyn with her family.

Sneha Goud, Outreach and Safety Manager

Sneha Goud is the BID’s Outreach and Safety Manager. She conducts in-person outreach with businesses and property owners, assists with events, and manages social media. Sneha has worked in youth development, digital marketing, and local politics. She earned her BA from Michigan State University and MPA from New York University. Sneha lives in nearby Prospect Lefferts Gardens, Brooklyn.



Barbara Theus, Program Manager for Avenue NYC Commercial Revitalization Grant
Barbara Theus works as the BID’s Program Manager for our Avenue NYC Commercial Revitalization Grant. Born and raised in Flatbush and from Caribbean parents, Barbara has had a lot of experience working with Brooklyn businesses from her years as an Account Executive over at HOT 97, WBLS, and CBS. Graduating from Brooklyn College, Barbara has continued to strategize and work with local businesses. As Program Manager, Barbara is responsible for leading a needs assessment to develop and execute commercial revitalization programs for the BIDs.